You're probably wondering... how do we do it?

Our mattress design team scours the market to find the best performing premium materials at the best value for you. We regularly establish a Total Value for each product we sell and show you the price of our products as a savings against this value.

What is Total Value?

We identify 3 or more comparably built products and periodically track the actual prices they are sold for - not the price 'they' claim they are worth. We establish our Total Value at or below the average of the selected products.

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Great products don’t have to cost thousands of pounds

We believe everyone deserves a good night's sleep, which is why we've committed to pricing our mattresses not just competitively, but with the utmost value in mind.

Total Value Update Frequency

We are dedicated to maintaining competitive pricing, which is why we update our total value assessment quarterly. This regular evaluation, especially before or during major sales events, ensures that our prices reflect the most current market trends, offering our customers the best possible value.

Comparison Attributes

We rigorously compare our mattresses based on key attributes like the height of the mattress, the quality of materials used, the density of foam, and the materials in the cover to ensure superior comfort and durability for the best price.

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